Return on investment in bike sharing schemes

The report Return on investment in bike sharing schemes by EY, Cycling Industries Europe and EIT Urban Mobility is pioneer regarding the worldwide impact of real bike sharing systems as it comes to economy, health and society. Publish in October 2025, its conclusions aim at showing that the bike sharing systems are not only an alternative for sustainable transport, but also an strategic tool to improve productivity, reduce public expenditure and improve life quality in European cities.

This report can transform the way cities see urban biking as part of their strategies on transport and clean air, demonstrating bike sharing systems contribute to more ecological, clean and habitable cities. Thus, healthier and happier citizens. It was measured that bike sharing systems reduce logistic costs up to 90% when comparing with cars. They also are a tool for democratizing urban mobility and promoting social inclusion.

Data for this report was obtained from 2024. In this year there were 438,400 bicycles in bike sharing systems in the European Union, UK, Switzerland and Norway. More than a thousand million kilometers were pedaled with 2.12 travels per bike and day. 15% of such bikers were use cars, 29% in public transport and 56% by walking if bike sharing systems were not invented. Moreover, 55% of bikers combine bike sharing systems with public transport. So, bike sharing systems do not compete with public transport, rather they are allied.

Regarding economy, €305 million was the annual profit. The report demonstrated that one Euro invested in a bike sharing systems returned a 10% annually. Focusing on health, savings were about €40 million thanks to the prevention of 969 chronic diseases cases associated to the use of bicycles. Additionally, 200 nitrogen tones and 45,000 CO2 tones were avoided every year, resulting in about €3 million .

The report goes one step further and prognosticates that if cities promotes a firm wager on bike sharing systems, the annual economic impact would be €964 million with a return on investment of 75% by 2030. Health savings would be €173 million and 12,900 people would work directly in the bike sharing sector. Finally, €212 million would be saved in productivity which come from 5 million hours European people lost in traffic jams annually.

Ideas for promoting bike logistics

Bike logistics is increasingly being promoted by advance cities, but there are others which have to change its politics and really promote the use of bicycles in deliveries. Here mayors have some ideas:

  • Allow trailers plus bikes: Surprisingly, trailers are not allowed in some cities and should be legal as they are essential accessories in bike logistics. Some of them can carry 200 kilogram and electric motors make it easy for cyclists.

  • Knowledge: Mayors should know the projects related to bikes already in development in their cities. They should listen to urban bikers since they share a specialized vision regarding sustainable, urban mobility such as tips, difficulties, challenges and needs. This is important to avoid false steps, and waste of money and time.

  • Space: Bike logistics focuses on the last mile. Cities have normally had empty public spaces, even buildings. One way to give life to them is councils yield them to bike logistics. Bike logistics can not develop often due to the fact of the impossibility of renting a 200 squared meters in downtown. This would solve a recurrent problem.

  • Transfer: The more cargobikes are seen in a city, the more cargobikes will be on that city. If councils transfer a cargobike fleet to firms and citizenship, they popularize them. Moreover, as this is not a bike sharing service, such bikers end buying them after testing cargobikes.

  • Economical support: Subsidizing cargobikes in several countries have demonstrated it as a good attempt to increase cargobike use and enhance bike logistics.

Copenhagenize index

The Copenhagenize index is a well-known index for every person who wants to know about urban biking. It punctuates cities from more than forty countries based on several points. It gives hints and demonstrates how to do good things to promote urban biking development. It shows that not only bicycle infrastructure is important, but also advancing towards cities for people. The Copenhagenize index is not a competition, rather a showcase of actions to enter this club and a road map about successful actions for specialists.

The Copenhagenize index has three pillars: a secure and connected bike infrastructure, specific politics to increase urban biking, and budget and support. Regarding the last point, Utrech (the number one in the 2025 edition) invested 66€ per year and citizen in urban biking. Additional issues such as 89 bike parking every one thousands inhabitants or almost one third of total displacements were done by bicycle made Utrech to appear on the Copenhagenize index. These and many more ideas can be extracted from it.

What is advisable when you want to start or continuing pedaling when after moving to an other country to work?

It is normal that some doubts appear when moving to a different country. Some of them are related to biking.

It is logical that different countries follow alternative justices over using a bicycle daily, so the first tip is to take into account the local laws regarding it. Receiving a fine for not knowing the local law when pedaling is discouraged.

Next, choosing your future bike (if you did not bring it with you) is essential and for that take a look at the bicycles that local bikers drive. For instance, if the city/country is hilly, ebikes and mountain bikes use to be preferred. If in a flat city, a city bike is usually acceptable. Buying a first hand or thrift bicycle depends on your economic situation. However, never buy a bike without bill as it could be robbed and thus you would contribute to bicycle thefts.

Another tip is to look at local bikers: how they ride, where they go, what garment they wear regarding local climate. This allows you to anticipate the best behavior while riding.

Finally, if you want to meet bikers and make friends, one of the best ways is to participate in the Critical Mass.